Investing in trusted products and services that address the modern needs of families.

At Black Jays we support Founders building innovative solutions that help families live healthier, cleaner, more balanced lives.

Portfolio

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Ceremonia

Ceremonia is a clean hair care brand rooted in Latinx heritage.

Founder(s)

Babba Rivera

Coterie

Coterie is a premium direct to consumer baby care business, starting with a reimagined baby diaper. A better diaper, in every way.

Founder(s)

Frank Yu

Fi

Fi offers next generation smart pet accessories, starting with the world’s first LTE connected pet collar.

Founder(s)

Jonathan Bensamoun

Hatch Collection

Acquired in 2024

Hatch offers a collection of chic wardrobe essentials for before, during and after pregnancy.

Founder(s)

Ariane Goldman

Jukebox Health

Jukebox's mission is to help older adults age safely and gracefully in their own homes.

Founder(s)

Seung Bak, Romanos Fessas, Oren Shatken

Naadam

Naadam is an American clothing company specializing in responsibly sourced cashmere.

Founder(s)

Matthew Scanlan

Oula

Oula offers modern, personalized, convenient, and comprehensive maternity care.

Founder(s)

Adrianne Nickerson and Elaine Purcell

Our Place

Our Place is a direct to consumer kitchenware business that develops thoughtfully designed, ethically sourced, and sustainably built home-cooking products.

Founder(s)

Amir Tehrani, Shiza Shahid, Zach Rosner

Quip

Quip designs and delivers oral care products, advice, and services like its famed electric toothbrush.

Founder(s)

Simon Enever & Bill May

“Black Jays supported our organization from the very beginning. They trust the people they invest in and find ways to support”

Matthew Scanlan, Founder @ Naadam

“Amit brings a level of professionalism and insight to the table that has been invaluable and really set us up for success”

Ariane Goldman, Founder @ Hatch Collective

"I feel very lucky to have Amit in my corner. His advice and insights have been invaluable and he has been able to open many doors through his fellow investor network which is top-notch. Amit has a great eye for founder fit and knows how to be helpful without getting in the way.”

Babba Rivera, Founder @ Ceremonia

“Amit and his team at Black Jays continue to keep us top of mind as they learn about new developments in our space. They are proactively thinking about ways in which they can help us grow and have been an invaluable partner.”

Jonathan Bensamoun, Founder @ Fi

“Black Jays immediately understood the value of what we are building at Oula. They were one of our earliest believers and have offered thoughtful insight throughout our journey. We are fortunate to have them on our cap table.”

Adrianne Nickerson and Elaine Purcell, Oula

What we invest in

We invest in Founders reimagining the modern needs of families

We look for opportunities across four categories:

Digital Health & Wellness

Behavioral/Mental Health

Fitness & Nutrition

Ageing & Longevity

Care & Caregiving

Eldercare

Childcare

Pet care

Personal Finance

Modern Savings Solutions

Alternative Investments

Financial Equity & Inclusion

Education & Learning

Early Childhood Enrichment

Lifelong Learning and Upskilling

Unique Learning Pathways

What we provide

We invest early and actively support our companies as they grow.

We work closely with portfolio Founders, offering support across three key areas.

About the fund

Go-to-Market - collaborate with Founders to evaluate and test different GTM strategies

Operational (Product) Expertise - provide input into early Product releases, sales tactics, and hiring strategies

Follow-on Funding - leverage our investor network to identify ideal follow-on capital partners

Building something? Let's chat.

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Investing in trusted products and services that address the modern needs of families.

Portfolio

Ceremonia

Coterie

Fi

Hatch Collection

Jukebox Health

Naadam

Oula

Our Place

Quip

“Black Jays supported our organization from the very beginning. They trust the people they invest in and find ways to support”

“Amit brings a level of professionalism and insight to the table that has been invaluable and really set us up for success”

"I feel very lucky to have Amit in my corner. His advice and insights have been invaluable and he has been able to open many doors through his fellow investor network which is top-notch. Amit has a great eye for founder fit and knows how to be helpful without getting in the way.”

“Amit and his team at Black Jays continue to keep us top of mind as they learn about new developments in our space. They are proactively thinking about ways in which they can help us grow and have been an invaluable partner.”

“Black Jays immediately understood the value of what we are building at Oula. They were one of our earliest believers and have offered thoughtful insight throughout our journey. We are fortunate to have them on our cap table.”

We invest in Founders reimagining the modern needs of families

Digital Health & Wellness

Behavioral/Mental Health

Fitness & Nutrition

Ageing & Longevity

Care & Caregiving

Eldercare

Childcare

Pet care

Personal Finance

Modern Savings Solutions

Alternative Investments

Financial Equity & Inclusion

Education & Learning

Early Childhood Enrichment

Lifelong Learning and Upskilling

Unique Learning Pathways

We invest early and actively support our companies as they grow.

Go-to-Market - collaborate with Founders to evaluate and test different GTM strategies

Operational (Product) Expertise - provide input into early Product releases, sales tactics, and hiring strategies

Follow-on Funding - leverage our investor network to identify ideal follow-on capital partners

Looking for a job?

Building something? Let's chat.